Beyonc Wears Head-to-Toe Adidas Following Studio Session in NYC

September 2024 · 2 minute read

Beyoncé is back to work.

The pop star and Black Is King creator was photographed leaving what was believed to be an hours-long photo shoot for an upcoming release from the singer's Adidas x Ivy Park collaboration. Wearing a black-and-gold, long-sleeved Adidas jumpsuit with her long, honey-highlighted hair flowing, Beyoncé sported a protective face mask and matching Velcro-wrap Adidas sneakers. She could also be seen snapping a casual selfie.

exclusive beyonce was spotted out in nyc over the weekend, as she took part in an adidas photoshoot, for her upcoming collaboration with the brand queen bey was inside the manhattan studio for 8 hours, before emerging in a black and gold tracksuit she showed off her fuller frame, and curvy figure, all while taking selfies on her iphone the star opted not to use the front camera, instead showing off a new technique, as she walked alongside her tall bodyguard 23 aug 2020 pictured beyonce photo credit mega themegaagencycom 1 888 505 6342

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Beyoncé first announced the relaunch of her renowned athleisure brand last spring, following the decision to part ways with British retailer Topshop, the brand's original business partner. The singer called her new joint business venture with the sportswear retailer the "partnership of a lifetime."

"Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader," Beyoncé previously said in a statement.

The new partnership was deemed an instant hit, with the entire collection selling out in mere hours following its release earlier this year.

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Bianca Betancourt is the culture editor at HarpersBAZAAR.com, where she covers all things film, TV, music, and more. When she's not writing, she loves impulsively baking a batch of cookies, re-listening to the same early-2000s pop playlist, and stalking Mariah Carey's Twitter feed. 

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